MAF CONSTRUCTION

Construction site with a yellow signing board that reads "MAF CONSTRUCTION & DESIGN" in black lettering, with a partially built building in the background.

MAF CONSTRUCTION
A brand identity created for a construction company specializing in innovative and thoughtful building.

  • Michael A. Flores is a skilled designer and builder known for his commitment to exceptional craftsmanship and thoughtful construction practices. When he approached me, he needed a brand system that would reflect both the precision of his work and the sophistication of his design-build approach. Following the company's transition to MAF, we developed a distinctive brand identity that captures the quality, expertise, and attention to detail that define every project the company delivers.

A man wearing a white safety helmet with the logo 'MAF' and clear safety glasses, standing outdoors against a partly cloudy sky.
Construction worker in orange safety vest and hard hat inspecting a construction site with a large sign that reads 'Construction Meets Craft' and a construction crane in the background.
Business card for Michael A. Flores with contact information, placed on a textured concrete surface with black, gray, and yellow color blocks.
Business stationery including a white letterhead and a matching envelope on a brown background, with the letterhead featuring a logo and contact information for a construction and design company.
Black background with torn pieces of yellow paper displaying the logo 'MAF' and the slogan 'Construction Meets Craft'.
A construction worker wearing a yellow helmet and high-visibility vest, inspecting a clipboard outdoors near a black metal fence and a concrete building wall. There is an orange iphone screen on the ground with the text 'CONSTRUCTION MEETS CRAFT'.
Back of a person wearing an orange construction helmet and a white T-shirt with orange text, standing against a clear blue sky.
An orange water bottle with a silver cap and the logo 'MALF' printed near the bottom, placed on a rock outdoors with large concrete blocks in the background and a clear blue sky.
Close-up of a construction worker's back wearing a high-visibility yellow vest with gray and orange reflective stripes. The worker is outdoors under a blue sky.
A white cardboard box labeled 'TOOL BOX' being placed into a truck bed with a black surface. The truck has a silver or gray exterior and the bed is surrounded by a black liner.
Black and gray baseball cap with orange logo and text reading 'MAF Construction & Design' placed on a dashboard against a clear blue sky background.

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