Stand Strong Fitness

A brand identity system that features a striking, flexing letter 'S', that captures strength and communicates the company’s commitment to fitness and wellness.

Business cards for Stand Strong Fitness with a black and blue color theme, one displaying a logo and the other with contact information for Lauren Thompson, personal trainer.
Storefront sign for 'Stand Strong Fitness' in black with white logo and text.
Gym advertisement with a man and woman exercising, alongside the text 'You're not made of glass' displayed on the window.
Black gym bag with the words 'GYM BAG' printed on it, set against a dark background.
A clear plastic water bottle labeled 'Stand Strong Fitness' with blue and white design, containing purified spring water, set against a dark background.
Black baseball cap with the words 'STAND STRONG FITNESS' embroidered in white on the front, resting on a light surface with shadow creating contrast.